The name “Phlox” refers to the physician in StarTrek who was the Chief Medical Officer in StarTrek: Enterprise. One of the remarkable features of Dr. Phlox is that he only needs 6 days of sleep per year, like his fellow Denobulans.
“If you're going to try to embrace new worlds, you must try to embrace new ideas “ Dr. Phlox, 2151 (“Broken Bow”)
Obviously the motto of Enterprise-D is appealing as well to the company: “to boldly go where no one has gone before”
It is important that the logo and website propagate this motto (not purely sci-fi, but precisely that “bold” and innovative).
“If you're going to try to embrace new worlds, you must try to embrace new ideas “ Dr. Phlox, 2151 (“Broken Bow”)
Obviously the motto of Enterprise-D is appealing as well to the company: “to boldly go where no one has gone before”
It is important that the logo and website propagate this motto (not purely sci-fi, but precisely that “bold” and innovative).